Digital Marketing involves all marketing efforts that use an electronic device or the internet.

With it, businesses can use digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Studies have shown that:

  • 93% of all online interactions start with a search engine.
  • Over half of all online purchases are now completed using mobile devices.

Digital Marketing is more cost effective than traditional advertising, and enables you to measure success on a daily basis and pivot your trajectory as you see fit. It’s also really effective for businesses to be recognized and noticed online and you can target the prospects most likely to purchase your product or service.

Here are some types of digital marketing:

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing
  4. Pay Per Click (PPC)
  5. Affiliate Marketing
  6. Native Advertising
  7. Marketing Automation
  8. Email Marketing
  9. Online PR
  10. Inbound Marketing
  11. Sponsored Content

Have you focused on digital marketing for your company?