With it, businesses can use digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Studies have shown that:

• 93% of all online interactions start with a search engine.
• Over half of all online purchases are now completed using mobile devices.

Digital Marketing is more cost effective than traditional advertising, and enables you to measure success on a daily basis and pivot your trajectory as you see fit. It’s also really effective for businesses to be recognized and noticed online and you can target the prospects most likely to purchase your product or service.

Here are some types of digital marketing:

1. Search Engine Optimization (SEO)
2. Content Marketing
3. Social Media Marketing
4. Pay Per Click (PPC)
5. Affiliate Marketing
6. Native Advertising
7. Marketing Automation
8. Email Marketing
9. Online PR
10. Inbound Marketing
11. Sponsored Content

Have you focused on digital marketing for your company?

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To put this into perspective, here are some statistics regarding click through traffic based on the ranking of a website on Google.

1. The first ranking position in the search results receives 42.25% of all click-through traffic
2. The second position receives 11.94%
3. Third position on the first page obtains 8.47%
4. The fourth placed position on page one receives 6.05%
5. The others on the first page are under 5% of click through traffic
6. The first ten results (page one ) received 89.71% of all click-through traffic,
7. The next 10 results (normally listed on the second page of results) received 4.37%
8. Third page receives a total  of 2.42 %
9. The fifth page receives a total of only 1.07%
10. All other pages of results received less than 1% of total search traffic clicks.

Also really important to note is that the results not only provide the greatest amount of traffic, but instills trust in consumers as to the worthiness and importance of the company/website.

Do you optimize your website or business on Google?

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It will save you time and stress

You need to go with the company that meets all your business needs. Many businesses do not know that the whole process involves more than just building and designing the website.

You might know a little bit about creating websites, but you probably do not know enough to take your vision and bring it to life, solid and optimized. This means that you will waste your precious time on trying to figure it out.

Every waking minute you are spending on your website takes a minute away from what you really should be working on – developing the rest of your business / work criteria. All your other important work will be pushed aside and that could put a damper on your progress.

It is an investment in your future that will ultimately make you money

Websites must be thought of as an investment – not a cost. Once you have that thought in mind, getting that personalized touch will be worth the cost. It is important to remember that your website is the one of the most valuable parts of your business.  Your website will also end-up ranking higher in the search engines, which will let more people find your business.

With a professional company, your website will look better and your clients will get a great first impression plus trust the company behind the page more. Recent studies show that it takes 50 milliseconds for a viewer to form an opinion about your site. Something else to keep in mind is that 38% of viewers will leave if the layout happens to be unattractive, which will have them leaving with a lasting bad impression of the company. Hence, a professionally made site will have more traffic moving through your site and will thus bring in more business ultimately.

They stay up to date on the trends and are more reliable

Having a professional deal with these various aspects will make sure a proper job is done. Website developers can keep things up-to-date by listening to the feedback given by clients and visitors.  With this in mind, your professionally done website will  increase positive customers experiences and credibility which helps drive traffic towards your site. Simply having a beautiful website is great, but not everything. Having SEO impact is another thing that can drive traffic towards your website.

Having a professional create your website will mean that you are guaranteed a reliable website right away that you will not have to worry about your website crashing, breaking or even acting weird. Any updates, changes or modifications that are needed can be done in a timeous and efficient manner.

The design advantages of hiring a professional

A website is the front door to your company and should make a fantastic first impression on your visitors. With most types of transactions happening over e-shop integrations of products or services, your website has to be of high quality, well-planned and dynamic in order to serve the visitors that visit the site.

And to achieve all this, the design has to naturally be well made. This means the way your website looks are extremely important to attract visitors. The website pros will ensure that your website is user-friendly with a good user experience. This will ensure customers keep coming back. Giving you optimal performance from a website is also what a web design company aims to give you.

Why site builders are not the way to go

Not to say that Site Builders are not a platform in which one should explore and learn a thing or two. They are just not the best platform to fully develop your company’s website.

Site Builders have limitations on what aspects they can support in terms of what can be developed. This means that certain concepts and ideas that you have for your website may not be possible. They are also known for having SEO and content marketing limitations that may affect the impressions and visibility of your website. Then there is the problem that they may have security shortcomings which may expose your website to hackers and viruses.

With all these issues and limitations, it could mean you would spend more money on having it fixed than having it made professionally done from the beginning.

You would have a better competitive advantage and will look more trustworthy

When you employ the services of a professional web development company, it opens you up to having a well-established firm who is always going to be in sync with the latest technologies and trends that they will then incorporate into their clients’ systems.

Being updated with the latest trends will show the viewers that the company is on top of things and is well established. Viewers want to know that behind a site there is a legitimate company that they can trust. A site that is thrown together will not give that impression.

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