To put this into perspective, here are some statistics regarding click through traffic based on the ranking of a website on Google.

1. The first ranking position in the search results receives 42.25% of all click-through traffic
2. The second position receives 11.94%
3. Third position on the first page obtains 8.47%
4. The fourth placed position on page one receives 6.05%
5. The others on the first page are under 5% of click through traffic
6. The first ten results (page one ) received 89.71% of all click-through traffic,
7. The next 10 results (normally listed on the second page of results) received 4.37%
8. Third page receives a total  of 2.42 %
9. The fifth page receives a total of only 1.07%
10. All other pages of results received less than 1% of total search traffic clicks.

Also really important to note is that the results not only provide the greatest amount of traffic, but instills trust in consumers as to the worthiness and importance of the company/website.

Do you optimize your website or business on Google?

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